Back in Sweden

Hi guys,

It is finally time for me to write that caption. I AM BACK IN SWEDEN. Everything happened very quickly, and I am extremely surprised that I am already back in Stockholm. The finals were tough. And by tough I really mean that they were horrible. Me and Pauline studied for weeks straight, trying to combine group projects and exams. These weeks meant early mornings and late nights, a lot of Redbull and coffee. But in the end, it was definitely worth it. We wrote our last exams on the 13th of June, and have been waiting for the results anxiously since then. And then it happened. I passed all my exams and got the last grade on the morning of the 22nd. I quickly rebooked my flight, ordered a taxi and left early morning the 23rd. Now I have been home for a couple of days, just relaxing and trying to cope with the fact that we survived the finals period.

The months in the Netherlands went by quickly. When you’re living abroad there are different cultures and people, and the time just flies by. I am really glad that I decided to go to the Netherlands, mostly because of the people there. The Dutch are so easy-going and nice, and the fact that basically everyone speaks English is amazing. My semester abroad has been really good, and I appreciate that we have the opportunity to go abroad on the ISM program.

The upcoming months will be really relaxing, and I will mostly be reading some books and just preparing for the third and last year. As I have mentioned previously, I am going to do my internship at a digital agency in Amsterdam. Right now I am trying to find somewhere to live during that time period, which is definitely easier said than done. I am constantly searching, but it is really difficult. Cross your fingers!

This is probably the last post from me for a while, so I would like to wish all of you a pleasant summer and we’ll see each other in a couple of weeks!


Last Wednesday me and Pauline went to Amsterdam to relax a little bit and drop off one of my suitcases at my internship.

//Johanna, ISM15

”I believe it is safe to say that the ISM program gave me what I wanted”

“People should pursue what they’re passionate about. That will make them happier than pretty much anything else.” – Elon Musk.

Five years ago, my 20 year old self moved south to Lund and started my uni-studies. A year later I moved to Italy. 6 months after I decided to apply for a bachelor program and be done with my studies before 25. I also said to my mother that I would have a job before that as well.

Said and done – I applied and got enrolled in the International Sales and Marketing program in 2014. I applied to it after seeing the first word; international. I was even more excited after reading semester abroad. I just did not get why anyone wanted to be in the same place all the time (I still don’t). On top of that I was already interested in marketing after studying media and communication in Lund.

So, the last three years I have been studying everything from sales and marketing (as the name indicated) to production system, ERP system, logistic, advertising, finance and accounting. Since I’m a bit of a nerd I found most of the courses interesting (maybe not the finance part but it’s due to my very limited interest and skills in numbers). Further, all the courses was integrated into the actual business life which made the theoretical part more logical. I had the privilege to work both with Logent AB (logistic) and Kalmar (material handling), part of the Cargotec concern. Leading to that I gained both theoretical knowledge and actual practical business skills. After three years this concept paid off for me – a few days before graduation I signed my papers and work today as a Marketing Officer at Micropower E.D. Marketing in Växjö.

The greatest asset for me is that the program involved courses connected to the entire business. Even though I mainly work with marketing I have sales related issues to deal with, logistical aspects to consider and a need to know how our production and products works. Basically all the courses I have taken under my three years (maybe not the methodology course (sorry Tomas and Firouze)) have been valuable for my actual work as a marketer.

So, in three weeks I turn 25. I got the education and the job as I said to my mum I would. I also got the world as my workplace and a job that challenges my creative thinking as well as develops my technical competence. I believe it is safe to say that the ISM program gave me what I wanted.


Rebecca Andersson Student of ISM14